Many wonderful years have passed and SHM continues to grow its portfolio with Safari’s son, Jeff as the current president being instrumental in new opportunities. With the new management came a new name and Southern Hospitality became Safari Hospitality. In 2010 The Venetian Room opened offering a venue that blends southern charm with Atlanta chic. In 2011 Glorious Events took over the food and beverage service for The Loudermilk Conference Center. AFM, now named Alliance Hospitality Group, manages food and beverage services for corporate cafeterias such as the Magnolia Bistro at United Way’s Woodruff Volunteer Center.
Glorious Events; after 30 years in the business, has taken on a new persona that reflects the vision of the perfect guest experience. As of October 1, 2016, Glorious Events is now Palate catering & design.
Coming fall 2016 Safari Hospitality will open a beautiful new Starbucks licensed store at the Hurt Building just steps from Georgia State University and the Atlanta Streetcar. Plans to renovate and revitalize the historic Forum Civic Center Complex in Rome, Ga are also in the works and the official take over started July 1, 2016.