Safari Hospitality Management is the result of a family’s passion for food and hospitality in Atlanta. After a successful run of the premier white tablecloth restaurant, The Diplomat, Michael Safari realized his passion would extend into the catering business..

Originally purchased as The Atlanta Catering Company, Safarichanged the name to Glorious Events and made it his mission to staff the best event managers, chef, kitchen crew, and sales team to meet the needs of the clients. Glorious Events proliferated as the reputation for delicious food and friendly service spread throughout Atlanta. While the catering company was growing, Glorious Events was approached for vending and contract services. This new business opportunity was captured by Safari, and in 1990, American Food Management was started. To unite the two divisions of business together, Southern Hospitality Management (SHM) was formed.

SHM continued to grow its portfolio with Safari’s son, Jeff — the current president — being instrumental in new opportunities. Eventually, Southern Hospitality was renamed Safari Hospitality Management to capture the family-driven roots of the company.

Our businesses

The Safari Hospitality Management portfolio once included The Venetian Room (a venue that blended southern charm with Atlanta chic), and a contract at the Magnolia Bistro in United Way’s Woodruff Volunteer Center. Thanks to the changing and growing landscape of Georgia dining and entertainment needs, three new significant opportunities have been added to the Safari Hospitality portfolio.

In July 2016, Floyd County, Georgia awarded the operational contract to SHM to manage the renovation and revitalization of the historic Forum Civic Center Complex in Rome, Ga. The name was changed to Forum River Center, and has become a popular music venue within the Rome community..

In October 2016, Glorious Events officially became {Palate} catering & design. After 30 years in business, the catering business of Safari Hospitality Management was re-branded with an updated look and feel.

In January 2017, Safari Hospitality Management opened a beautiful new licensed Starbucks store at the Hurt Building, just steps from Georgia State University and the Atlanta Streetcar.

Family founded and family run, Safari Hospitality Management is a leader in the Atlanta catering scene and will continue to grow while staying focused on the original passion for great food and customer satisfaction.